NICE (NASDAQ:NICE) shares surged 6.02% in pre-market trading on July 28, 2025, reaching $172.19 versus the prior close of $162.42.
The move follows the company’s announcement of a definitive agreement to acquire Cognigy in a $955 million deal, unanimously approved by ’s Board of Directors. The acquisition, expected to close in Q4 2025, positions to benefit from Cognigy’s strong client base and projected 80% ARR growth in 2026.
